LinkedIn Power Strategies

Description

This program is as follows:

1. This is a collaborative program requiring both parties to be available for the coaching or may assign a representative to act on their behalf.
2. For the Zoom sessions:
   • You have access to the Calendly link to schedule at your convenience: https://calendly.com/embrace_your_encore/linkedin-review
   • This is a self-paced program.
   • You will be required to share your screen for the Zoom sessions.
   • All sessions are remote.
3. You will have email and phone support throughout the program.
4. You will be sent a separate email with the payment link as well as the Calendly link for scheduling.

Phase 1: Introduction – 50-minute Zoom Video

This phase will cover your Company/Individual mission, values, and offer. We will create a timeline for the goals you have defined and clearly identify who is your target market. Most importantly, we will clarify your “Why?”

• LinkedIn evaluation
• Company/Individual goals
• Timeline mapping
• Target market
• Purpose – What is your “Why?”

Phase 2: Curb Appeal – 50-minute Zoom Video

This phase will critique your photo and design a banner that maximizes the real estate at the top pf the page. Your headline will follow a carefully crafted narrative to clearly state what you do and who you are. URL and status will bring you current.

• Photo
• Banner
• Headline
• Custom URL
• Current Status

Phase 3: Functionality and Settings – 50-minute Zoom Video

This phase will optimize the Creator Mode and set your privacy settings to grab the attention of your target audience. You will also use hashtags and a call to action to make it easier for visitors to know what you talk about and how to connect.

• Creator Mode
• Privacy settings
• Hashtags
• Top Call to Action
• Contact info

Phase 4: Your Profile- 50-minute Zoom Video

In this phase you will build out your experience to showcase your credentials. You will select and organize your skills and add a recommendation section. You will also learn how to improve and increase your endorsements and boost your ranking.

• Experience
• Skills
• Recommendations

Phase 5: About Section – 50-minute Zoom Video

This phase will clearly articulate your ideal client and their pains and desires. You will craft a bridge to your client inviting them to use your expertise as a way to shift into understanding the features you provide and the benefit to them.

• Ideal client
• Pains
• Desires
• Bridge
• Features and Benefits

Phase 6: Featured & Networking- 50-minute Zoom Video

This phase will craft your marketing strategy using the featured section by incorporating videos, PDFs, posts, courses, etc. Ultimately, this drives clients to your funnel and invites them to follow, like, comment and engage enhanced by networking.

• Develop your Featured Section
• Marketing Loop
• Lead Magnet
• Networking
• Partners